In the world of digital sports and digital sports platforms, the application programming interface (API) has the power to enhance the website’s success with rocket speed. However, some common technical SEO pitfalls while using API can also lead a website into heavy loss. In this article, we are going to discuss what are these mistakes and how you can avoid common SEO pitfalls when using APIs.

If you have a sports-related website like a sports betting site, sports news website, or any other website and you use an API for fetching data and information. You need to make sure that you don’t make any technical mistakes while using these APIs.

Now, APIs are the most vital tool for any website if it wants to enhance its brand visibility and you cannot avoid using this tool. It helps you get multiple advantages including extensive sports content, a wealth of sports statistics, and reliable and precise data from different sports.

Simply put, you cannot build a successful website brand without these tools.  But you can avoid these common technical SEO pitfalls when using APIs to prevent any risk for your website SEO enhancement.

What is technical SEO?

Technical SEO is the process to make your website visible in the SERP, search engine result pages. Website developers follow different strategies to make their websites rank higher on Google SERP, as this is the only way to make their website brand visible to a vast audience.

By following this strategy, they try to meet the requirements of Google’s search engine. The process involves using different tools to make sure the search engine can easily find your brand and to enhance the website’s overall performance.

What are Common Technical SEO Pitfalls When Using APIs?

There are several technical SEO pitfalls one should take care of while using any API. It can be content visibility, page speed, API connection issues, plagiarized content, and more. Let us discuss some of them:  

Visibility of content

Content is uploaded to the website with the aim to rank higher in the search engine result pages but sometimes your content may not be seen by these engines. It can happen because when a website loads content using APIs, it typically loads down pages one after one, so there are chances that it could only see the content from initial pages.

Page speed

When you fetch extensive sports data from APIs, it might slow down the process of loading your content. The delay in the loading of your web pages can frustrate the visitors and they can skip your page and look for other content available. Other than this, a slow website page cannot rank easily by search engines.

Duplicate Content

You cannot publish multiple contents like articles and blogs using the same data fetched by API. It will harm the SEO of your website and search engines will see your content as duplicate or plagiarized content. This content can never rank higher on the SERP. 

 API connection issue

These APIs are technical tools and like other techs, there are chances that sometimes they cannot work so efficiently or effectively. If there is any connection issue with the API server, it cannot provide you data that you need at that time. That is why it is important to choose a well-built API and a trustworthy provider who will be available to help you in the time of emergencies.

What is the importance of technical SEO in maintaining website performance?

Easily visible to a large audience

Technical SEO strategies can help one to enhance the brand visibility of their website among a large audience. Improving technical SEO can allow a website to easily rank higher in the Google search engine result pages. It will allow your audience to see your website page and the organic visitors to your site will increase in no time. Once you have established a sense of trust with the users, they can even help you bring more visitors

Improves websites performance

You should take care of the technical SEO of your website, as it can effectively enhance the user engagement of your site. For example, when your site works smoothly, loads quickly, and delivers users high-quality content. Your users are most likely to stay hooked to your page.  

Ranks higher in the SERP

Once you follow all these strategies to improve the SEO of your website. No one can stop your website from ranking higher in the search engine result pages. Remember, you need to follow these SEO strategies to your content to rank higher:

• Make original content
• Choose right keywords
• Add keywords in the subheadings of your content
• Add a small image with alt text
• Add internal and external links to your content and more.

What are the strategies to avoid SEO pitfalls when using APIs?

Select a powerful-APIs

To avoid any kind of technical SEO pitfalls, the first thing you have to do is to select a reliable and powerfully built API. A wrong API can lead your website to go into losses, as it can deliver inaccurate data and you can also face connection issues at times. To avoid such unfavorable situation, you should get API from any trusted and popular source.

In my opinion, you can choose Entity Sports Sports APIs. We offer you different APIs for different sports so that you don’t have to pay for all. Their APIs include Cricket API, Cricket exchange API, Football API, Hockey API, Basketball API, Baseball API, Kabaddi API, NFL API, and more.      

Optimize website performance

To avoid technical SEO pitfalls, you have to also monitor your website performance. It includes monitoring your website page loading time, optimizing images, handling errors, and more. At the time of integrating API, make sure it is not making your website slow, as slow loading of pages frustrates audiences and no one likes to stay on websites that make them wait for too long.

Avoid using duplicate content

To avoid creating duplicate content, you have to make sure you have an API that delivers data after collecting it from trustworthy sources so that you can make clear content based on true information. Make sure you don’t share the same content multiple times, as search engines cannot differentiate which one is original and does not rank any of them. You have to make sure that you write your content by yourself without copying it from anywhere else.  

What are the necessary tools one can use to avoid SEO Pitfalls?

To make sure you have followed all the SEO rules correctly, you can use several tools that can help you avoid technical SEO Pitfalls. These tools help you analyze keywords, content, backlinks, website performance, SEO score and much more. here is how it works:

Keyword Research Tools

You can use keyword research tools to research for the correct keywords that you can use in your content to enhance the SEO. You cannot create an SEO optimized content without the right keywords, as it helps to make your content accessible to the right audience. A keyword research tool can help you find the right word that has been searched by the majority of the people related to your content topic. You can use some popular options available in the market like Google keyword planner, Ahrefs, Ubersuggest, etc.

Content Optimization Tools

You can use a content optimization tool to enhance your on-page SEO. It helps you choose the right keywords, add the right amount of internal and external links. It also help you write an SEO-optimized meta description, and more.

The tool can also tell you know the content readability scores and suggests you the necessary changes that are required. Overall, these tools can help you analyze your overall content and also help you make it SEO-optimized content. You can use tools like Yoast SEO and Clear Scope to analyze the on-page SEO of your content.

Technical SEO analyzer tool

You can even analyze the technical SEO score of your website content with technical SEO analysis tools.  It helps you to identify your SEO pitfalls like issues with content, links, or any other problem.  It helps you know what issues are stopping your websites from ranking in the SERP. 

Once you know the faults, you can easily work on them to make your SEO better so that your website brand can be visible to a large audience.  For example, you can fix page speed time, URL structure, server errors and more. For analyzing the technical SEO of your website you can use tools like DeepCrawl, Google Lighthouse, and more.

In conclusion, tools like SEO analyzers, page speed analyzers, website performance analyzers, and more. Tools like content optimizer, and analytical tools can help you avoid SEO pitfalls while making any content for your website.